Identity
Brand guidelines
Voice, color, typography, and logo usage for OSPRI communications, digital properties, and partner co-branding. For Research Use Only applies to product messaging; see product pages for disclaimers.
Logo
Use approved artwork only—do not stretch, rotate, recolor, or add effects. Maintain clear space equal to the cap height of the “O” on all sides. Prefer the white mark on dark backgrounds and the black mark on light backgrounds.
On dark
On light
Source files: /public/icons/logo-white.svg · /public/icons/logo-black.svg
Color
Primary accent is lavender-gray for highlights, links, and focus states. Pair with neutral surfaces; avoid neon or off-brand hues next to the logo.
Accent (lavender)
#9C91B5
Hero / deep
#050505
Page text
#000000
Light theme
Soft text
#1C1C1C
Light theme
Alt surface
#E6E9F0
Typography
Headlines
Manrope · light / normal
Page titles, hero lines, section headings.
Body
Montserrat · readable paragraphs, UI copy, product descriptions.
Labels & meta
Inter · uppercase micro-labels, nav, timestamps
Voice
- Scientific & precise — cite capabilities clearly; avoid hype or unverified clinical claims outside RUO context.
- Direct — short sentences, active voice, jargon only when audience-appropriate.
- Inclusive — global laboratory audience; US English for primary web copy unless localized.